Building an Amazon Affiliate Website

By July 18, 2017Marketing
Building an Amazon Affiliate Website

If you’re new to SEO check out the Beginners Guide to SEO on Moz or something similar.

Ok, now let’s start building an Amazon affiliate website.



Finding a URL

Use the Godaddy Auction to look for a URL that you can build your site on. Buying an expiring domain is a good way to get a head start, rather than starting a new URL from scratch.

The URL you choose should match the niche you’re thinking about writing for. As an example, would be a good URL if you’re looking to link to pet related affiliate products.

You’ll want to run potential URL’s through an SEO tool, I prefer Ahrefs but there are many sites to get the job done. You’ll want to check for the number of backlinks the website has, the sites overall rank & domain scores, and also check to make sure there’s nothing out of the ordinary that was previously hosted on the site.

If you notice anything weird that the page is ranking for, like porn keywords, or unrelated keywords that don’t fit the URL, then just find a different URL because that one is probably blacklisted from Google. You can do a search in google using “” to check if the URL you’re inquiring about is listed in google. If it is, if it comes up using this site: search, then the URL has not been blacklisted & is most likely going to be fine to use.

If you’re going to spend a lot of money on a URL, make sure it’s actually worth that price. In my experience, you can get a great URL for about $300. A great URL will already have a decent domain rating, some backlinks, a few organic keywords it is ranking for (though not always) and it will have been registered for awhile already because age helps your sites overall scores.

Below is an example of site that is not worth bidding on, you might as well just start a fresh URL and see if your URL idea is not already taken.

These metrics are from Ahrefs, don’t bid on this URL unless it’s inexpensive, because you can start a fresh new URL and get these same stats in no time.

example of a URL from godaddy auction that you shouldn't bid on

This one is potentially a good URL to bid on, as long as you don’t spend too much.

example of a URL from godaddy that you should bid on

Alright, now let’s move on to site hosting companies.


Choosing a Hosting Company & Setting Up Your Website

I use Godaddy, Siteground, & Squarespace for my websites. So I reccomend one of these because I can attest to their quality. Keep in mind if you want to use WordPress as your website builder, then this will not be possible in Squarespace because they have their own easy to use builder.

If you need help setting up WordPress on Godaddy for the first time, click here. It’s a similar process on other hosting sites too.

I’ll be focusing more on writing & choosing content for your affiliate site to make it the most profitable.


Coming Up With New Articles For Your Affiliate Marketing Site

You only need these 4 websites to generate new content ideas.

  3. here you’ll do “allintitle:” searches to see how many other people have written about the same thing already.
  4. this is where you’ll see how many people are searching for the term each month.

So to start off, just go to and browse for products that might fit into your affiliate niche.

browsing amazon to find an affiliate article topic

Just search around, and find something that looks cool that you haven’t already written about.

good example of a keyword that is worth researching further

Okay, so “Student Drum Sticks” sounds like something that is not an over-saturated keyword. Let’s plug that into keyword shitter.

Type the keyword idea into keyword shitter using the format “Best Student drum sticks for” you want to include the “Best” & “for” because we’re looking for really long tail keywords that other bloggers have not already written affiliate articles about.

example of keyword shitter showing no results

Welp, that didn’t work, keyword shitter didn’t generate any ideas.

Okay so let’s just search more generally for “Best drum sticks for” and see what happens.

example of keyword shitter returning good results

There we go, we have a bunch of options now. So let’s choose some and start plugging them into Google Adwords to see how many monthly searches they’re getting.

example of google adwords returning no monthly searches for a keyword

Okay so “best drumsticks for 10 year old” does not have enough monthly searches to warrant writing an article, so let’s just keep trying other results from our keyword shitter output. Let’s try “best drumsticks for beginner drummer”

example of google adwords returning monthly searches for a given keyword

Cool, so 10 people search for this every month. That’s not a whole lot, but it will work. So, now you take “best drumsticks for beginner drummer” and do a google allintitle: search to see if other people have already written this blog. Just do it like this:

how to do an allintitle: search in google

Perfect, no one has written an affiliate article for this exact keyword. If you write one there’s a huge chance you’re going to generate a lot of traffic, as you scale the number of articles on your site using this method.

Some allintitle: searches will return 20 results or so, and depending on the relevancy of the sites that come up, it’s probably still a safe bet to blog about that idea.

So that’s essentially how you generate new ideas. You can use other tools to check for keyword difficulty like Moz’s keyword difficulty tool, but it’s not always necessary. Especially if there are zero allintitle: results for the keyword you’re going after, because in that case there’s no competition to check the difficulty for, since difficulty is a measure of how hard it’s going to be to rank & generate traffic for your keyword based on the competition.


Becoming an Affiliate with Amazon

If you haven’t already created an account with Amazon’s affiliate program, then do that now.

amazon affiliate landing page, account creation

Login to your affiliate dashboard once you have an account, and start generating the affiliate links that you need for your article. To do this, start by entering in the item that you’re going to be linking to. Amazon will generate a link for you with your affiliate ID in the URL, this is how you’ll earn money.

how to get links for your affiliate article with your affiliate ID

Your affiliate marketing article should be in the format of: “The 5 best ‘whatever your keyword is'” so find the 5 best items that fit your article, and generate an affiliate link to each item using the affiliate dashboard. This is how amazon will know you generated the lead and you’ll start earning.

I’ve found that this is the simplest way to copy the link you need.

how to copy the link with your affiliate ID


Creating The Blog

So now that you have your affiliate links to each item you’re going to write about, it’s time to blog.

In our example we’ll use WordPress, but it’s essentially the same process regardless of your platform. The title of your article should just be your long-tail keyword, so the title of this article will be:

Your article should be about 1000 words and follow the format of:

  • Intro
  • Item 1
  • Item 2
  • Item 3
  • Item 4
  • Item 5
  • Conclusion

Each item section should look like:

The title of the item, the picture, the “check amazon deals” button, the read customer reviews, and the ‘D’luca M37-RD 37 Key Melodica” product link in the description should all link to your affiliate link that you generated earlier.

The intro and conclusion have no links in them, it should just be an overview of whatever your product is in general.

So wrapping up, here’s approximately what your Yoast SEO should look like:

And that’s it. Your title tag (SEO title), url (slug), and meta description should look something like this. You can get pretty creative with the meta description and even include what your number one choice was, but this is essentially what it should look like when you’re finished.

If you have any other questions you can shoot me an email at and I’ll be happy to help.